Decision economics for cash-pay health clinics.
LUFT turns your data into priority moves you can measure.
Start with an auditFrom the founders
“This was information I could not obtain from the standard reports in my EHR system. The analysis identified patterns in new patient visits and patient retention, along with suggestions on how to stabilize my business revenue using metrics I can track weekly.”
What we do
Your clinic is already asking.
Every one of these has an answer sitting in your booking system.
Build in the right order.
Two or three of these are costing you real money.
You likely carry a version of this list around in your head. The hard part is knowing which questions to prioritize. With no numbers attached you end up working on whatever a patient complained about last month, while the two or three actually draining the business sit there for years.
- 01 Most of it won't apply to you. A lot of these questions get ruled out in the first week, on your own numbers.
- 02 What survives gets a dollar figure. Not a priority score we invented. What it is worth, so the order is obvious.
- 03 Two or three make the list. Usually one has to happen before another one will work, so they come in an order.
- 04 You find out what can wait. Most of it can, for a year or more, and knowing which is a relief.
Who we work with
Independent clinics with real revenue
and a founder still making the calls.
Acupuncture and integrative wellness, medspas, cash-pay rehab and chiro. The vertical matters less than the shape of the business.
Cash-pay revenue matters here
A meaningful share of revenue comes directly from patients. Insurance mix is welcome, and often makes the work more valuable.
Founder-led
The person who owns the clinic is the person making the decisions. That is who the model is built for.
Enough history to model
Usually three or more years of visit history. The model is built from your own patients' behavior, and it needs enough of it to be honest.
Enough complexity to matter
Multiple providers, multiple services, or multiple revenue streams. That is where the questions get hard and the answers get valuable.
A booking system that can export
Jane is home turf. Mindbody, Vagaro, Zenoti, and most other platforms work fine. If it can export appointment history, we can model it.
Operator-minded
You think of yourself as running a business, not just a practice. That mindset is the strongest predictor of what the audit is worth.
US-based clinics only for now.
About LUFT
Built by a clinic owner, for clinic owners.
Welcome. I co-founded an integrative clinic in Chicago and built this body of work for my own business before offering it to anyone else's. Every engagement starts with your visit history and ends with a short list of what it's worth acting on.
The patterns repeat across clinics, but never exactly. Most of the work is knowing which questions to ask of you and the data.
Start with the audit
Find the revenue
already sitting in your clinic.
Revenue leakage hides in places no EHR report will ever show: patients who quietly stopped coming, hours that underearn, prices that haven't moved in years. One audit finds the leaks and puts a dollar figure on each one.
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1
A short call
Forty-five minutes on your clinic and what you're trying to figure out. No data changes hands yet.
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2
One export
You pull one report from your booking system. Nothing identifying leaves your building.
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3
The model gets built
A week later, your clinic has an economic model: where patients drop off, what your hours earn, what each leak is worth.
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4
You get the short list
One walkthrough call. Two or three findings, ranked by what they return, most of them fixable with the patients you already have.
No obligation past the walkthrough. The audit is useful on its own or it isn't worth doing.
