Helping great clinicians
become great operators.
Let's start by prioritizing the constraints holding your clinic back.
Request an audit
Build in the right order.
LUFT helps cash-pay clinic founders quantify what matters before building the workflows and systems that lead to predictable revenue growth.
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The Economics
Where the revenue comes from, where it leaks, what to fix first. Built from your own appointment and sales data, then re-run as the practice changes.
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The Workflows
Who does what, and when. Redesigned around what the data found, so booking, intake, follow-up and rebooking happen the right way by default.
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The Systems
The platforms your clinic runs on and the gaps between them. Sometimes the answer is a better tool, sometimes fewer tools, sometimes building the piece that does not exist.
In that order
about luft
A business systems studio for independent health clinics.
Being a great clincian and running a profitable clinic are different skill sets. I spend my time analyzing what works and what doesn't across a lot of different clinics and, what we have found, is that there is no single magic bullet. No one software, no campaign, no one-size-fits-all checklist that will 2 or 3x a practice. Gains are mostly incremental, and your systems should be built around your numbers, your market, your practitioners, your service mix. Personally, I co-own a small integrative clinic outside Chicago, and not a day goes by without getting pitched on something that promises to grow it 10x. LUFT came out of that frustration and decision fatigue, a background in business analytics, and an obsession with how systems fit together. This is not a pill that grows your clinic overnight. What we do is find what is limiting the practice, then help you grow it.
Who we work with
Independent clinics with meaningful cash-pay revenue and a motivated founder still making the calls.
Acupuncture and integrative wellness, medspas, cash-pay rehab and chiro. The vertical matters less than the shape of the business.
Cash-pay revenue
A significant share of revenue comes directly from patients. Insurance mix is welcome, and often makes the work more valuable.
Founder-led
Motivated, mission-driven founders actively involved in day-to-day operations that need more time to work on the business not in the business.
Enough complexity to matter
Multiple providers, multiple services, or multiple revenue streams. That is where the questions get hard and the answers get valuable.
US-based clinics only for now.
Case Studies
Start with the audit
Find the revenue
already sitting in your clinic.
Revenue leakage hides in places no practice management system will ever show: patients who quietly stopped coming, hours that underearn, prices that haven't moved in years. One audit finds the leaks and puts a dollar figure on each one.
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1
A short call
Forty-five minutes on your clinic and what you're trying to figure out. No data changes hands yet.
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2
One export
You pull one report from your booking system. Nothing identifying leaves your building.
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3
The model gets built
A week later, your clinic has an economic model: where patients drop off, what your hours earn, what each leak is worth.
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4
You get the short list
One walkthrough call. Two or three findings, ranked by what they return, most of them fixable with the patients you already have.
No obligation past the walkthrough. The audit is useful on its own or it isn't worth doing.