Decision economics for cash-pay health clinics.
For integrative clinic and medspa founders doing $300K–$1.5M - whether you're growing or planning a premium exit.
Why we exist.
Luke Bujarski, Founder
LUFT helps busy clinic founders uncover lost revenue, clarify the decisions that matter most, and design the fixes that compound over time. No more gut instinct on marketing, pricing, and hiring. Just moves you can measure.
Chrystal Clinic:
$0 in year-one
incremental revenue
A single-location integrative wellness clinic in Sycamore, IL. LUFT built the economic model, identified five opportunity gaps, and designed the operational playbook to close them — at zero incremental cost.
Start with an audit.
The most profitable clinics know exactly where their revenue is coming from, where it is leaking, and what their next decision is worth before they make it. Every LUFT engagement starts with audit of your clinic's own appointment data to identify the two or three highest-leverage opportunities available to you right now.
How it works.
If we can't find revenue you're leaving on the table, you don't pay.
A 6-point retention lift adds $42K in annual revenue, with no new patients.
This clinic has 2,800 patients and a 34% first-visit return rate. Improving that by 6 percentage points moves 168 additional patients into the retained cohort. Retained patients generate $340 in average annual revenue vs. $89 for one-visit patients.
A 10% price increase on your flagship service adds $28K with zero change in volume.
Most founders assume a price increase will cost them patients. The model shows the actual tradeoff. Applied to new patients only on the clinic's highest-volume service, a 10% increase adds $28,000 annually. The breakeven point is far higher than most founders expect.
Provider B's retention gap is costing the practice $47K a year.
Provider A retains 58% of patients at 12 months. Provider B retains 27%. At current patient volume, that 31-point gap represents $47,000 in recoverable annual revenue. Not from marketing more, from closing a performance gap already inside the practice.
All figures are illustrative based on representative clinic economics. Your model will reflect your actual patient data, service mix, and pricing.
Audit
Find what your revenue is hiding.
We build an economic model from your clinic's patient data, identify exactly where revenue is leaking, and show you what closing each gap is worth. Guaranteed, or you don't pay.
Model
Own the picture going forward.
We hand off the full economic model as a live system that updates as your data does. Your clinic's economics, always current. No consultant required.
Sprint
Move the needle on what matters most.
When you're ready to act, we work alongside you as an embedded operator. One initiative, one defined outcome, one endpoint. No open-ended retainers.
Send us your data. This is what comes back.
See what your clinic data reveals before you commit to anything.
Next Steps
Discovery call - 30 minutes. We learn your clinic, your revenue stage, and where you think the constraint is.
Data intake - You export your appointment history from your practice management system. No manual work required.
Model build - We build your clinic's economic model and read it for constraints, leaks, and opportunities.
Audit debrief - We walk you through what the model revealed and the two or three highest-leverage moves available right now.
Sprints - If the findings resonate, we scope the first initiative and start moving the needle.