Decision economics for cash-pay clinic founders.
LUFT turns your data into actions you can measure.
Start with an auditFrom the founders
“This was information I could not obtain from the standard reports in my EHR system. The analysis identified patterns in new patient visits and patient retention, along with suggestions on how to stabilize my business revenue using metrics I can track weekly.”
Why luft exists
To help great clinicians become great operators.
LUFT helps cash-pay clinic founders build predictable revenue by modeling the decisions that matter.
Your fractional analytics team
Build from your clinic data instead of a generic checklist.
Move away from mental notes, ad-hoc solutions, and third-party frameworks. Make marketing, retention, staffing, pricing, real estate, and services decisions with the data sitting in your EHR system.
- 01 Your exports. Cleaned up, structured, analyzed, modeled, presented.
- 02 Your strengths and weaknesses. The ones that come out of your numbers.
- 03 Two or three make the priority list. From biggest impact to smallest amount of effort.
- 04 Justify your decisions. Ground your action plan in real numbers.
About LUFT
An analyst who owns a clinic.
I spent twelve years reading numbers for a living before co-founding an integrative clinic outside Chicago. Most people in this work have done one or the other. Doing both is what taught me that the numbers are rarely the hard part. Knowing which ones matter to a business like yours is.
You have one clinic to compare yourself against. I have looked inside others, so I can tell you not just what your retention rate is but whether it is any good, and what the clinics that break past it were doing differently.
Running the analysis is the cheap part now. The work that is left is judgment: which questions are worth asking of your clinic, which findings are real, and when to say the thing you would rather not hear. I sell no software and take no referral fees, so there is nothing shaping the answer except what your data says.
Who we work with
Independent clinics with real revenue
and a founder still making the calls.
Acupuncture and integrative wellness, medspas, cash-pay rehab and chiro. The vertical matters less than the shape of the business.
Cash-pay revenue matters here
A meaningful share of revenue comes directly from patients. Insurance mix is welcome, and often makes the work more valuable.
Founder-led
The person who owns the clinic is the person making the decisions. That is who the model is built for.
Enough history to model
Usually three or more years of visit history. The model is built from your own patients' behavior, and it needs enough of it to be honest.
Enough complexity to matter
Multiple providers, multiple services, or multiple revenue streams. That is where the questions get hard and the answers get valuable.
A booking system that can export
Jane, Mindbody, Vagaro, Zenoti, and most other platforms work fine. If it can export appointment history, we can model it.
Operator-minded
You think of yourself as running a business, not just a practice. That mindset is the strongest predictor of what the audit is worth.
US-based clinics only for now.
Start with the audit
Find the revenue
already sitting in your clinic.
Revenue leakage hides in places no EHR report will ever show: patients who quietly stopped coming, hours that underearn, prices that haven't moved in years. One audit finds the leaks and puts a dollar figure on each one.
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1
A short call
Forty-five minutes on your clinic and what you're trying to figure out. No data changes hands yet.
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2
One export
You pull one report from your booking system. Nothing identifying leaves your building.
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3
The model gets built
A week later, your clinic has an economic model: where patients drop off, what your hours earn, what each leak is worth.
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4
You get the short list
One walkthrough call. Two or three findings, ranked by what they return, most of them fixable with the patients you already have.
No obligation past the walkthrough. The audit is useful on its own or it isn't worth doing.
